Bonals Technologies
Client
Bonals Technologies — Industrial Packaging Machinery, Barcelona
Role
Creative Direction, Brand Audit, Visual Identity, Communication Design
Tasks
Project Website
www.bonals.com
The challenge
Bonals had an outdated identity that no longer reflected its innovative edge. The brand struggled with inconsistent visuals across markets and lacked scalability for global expansion. The task demanded balancing history and future growth.
Solution
Full brand modernization while preserving heritage. Key steps included:
Logo redesign
Simplified, geometric mark inspired by tablets and precision engineering.
Typography & color system
Scalable, digital-ready, with strong accessibility contrast.
Visual assets & media library
Delivered a complete toolkit of communication materials: one-pagers, catalogues, sales decks, and a full set of social media assets. Built and curated an imagery library aligned with the new identity, ensuring consistent visual storytelling for marketing, investor presentations, and client education.
Brand guidelines
Practical rules for applying the identity consistently across digital, print, and physical environments.
Impact & Results
Recognition & consistency
Design consistency was raised to over 90% within the first six months.
International rollout
The new identity was successfully deployed in more than 10 markets worldwide.
Faster in-house asset production
With the modular system, assets could be created in-house up to 5× faster, reducing turnaround from days to hours and enabling quicker campaign launches and product rollouts.
Gallery
Bonals LOGO EXPLAINED
Bonals text hierarchy
Bonals logo evolution
Bonals Iconography Blueprint Specs
Bonals Logo Construction
Bonals Logo Guidelines
Bonals Meeting Room Inside View
