Book Launch
Client
Vit Horky (Brand Embassy Co-founder & Author)
Role
Lead Designer
Services Delivered
Book Website
See book presentation
Design Challenge
introduce a new thought-leadership book in a crowded customer experience (CX) market, making it stand out as a futuristic, authoritative read. The project needed a compelling visual identity that captured the book’s theme of AI and the future of customer service, while appealing to a professional audience of business and technology leaders.
The cover needed to stand out in online listings and bookshops.
Illustrations inside had to support rather than distract — helping readers visualize concepts like AI agents, automation, human-machine interface.
All supporting launch materials (landing page, event posters) needed visual coherence with the book’s style, to reinforce brand recognition during the campaign.
Solution
Cover Design — gold-foil typography fractured by digital network lines conveys the tension between humanity and technology. Dark background adds authority, while geometry provides futuristic edge.
Illustrations & Imagery
bespoke graphics for internal sections, showing service interactions between humans and AI.
Landing Page
a simple, effective microsite to preview content and drive conversions.
Launch Collateral
posters, social media assets, and event signage built with the same visual language.
Impact & Results
On launch day, the book’s promotional posts attracted robust engagement (the client reported above-average click-through rates on the digital ads). The professional cover design helped drive interest and trust, contributing to the book achieving over 1,000 pre-orders in the first two weeks (surpassing the initial target). The author received positive feedback on the book’s look-and-feel at the launch event, with attendees commenting that the graphics felt “cutting-edge and polished.” This project not only delivered a compelling brand for a single book – it also reinforced the author’s reputation as an innovative thinker in his field, by presenting his ideas in a visually sharp, modern package.
Gallery
Interior illustration
Landing page design system
Newsletter
Download Section
Launch event collateral
Launch event collateral
hardcover book
