DrMax Ibuprofen
Client
Dr.Max Group
Role
Creative Direction, Visual Identity, Packaging Design
Services Delivered
Project Website
www.drmax.cz/dr-max/ibuprofen
Design Challenge
The Dr.Max ibuprofen range was preparing for launch with no product branding in place. There was no key visual, no defined palette, no iconography, and no system to unify SKUs or campaigns. Entering a crowded OTC aisle with fragmented visuals risked weak shelf presence, low recognition, and poor consumer trust under strict pharma readability requirements.
Solution
I created the entire product branding system for Dr.Max Ibuprofen, building every element needed for launch:
Key Visual – Designed a central brand image to anchor packaging, campaigns, and digital presence.
Product Branding – Established a unified identity for the full range, with clear hierarchy across SKUs.
Color & Typography Palette – Defined a consistent system balancing regulatory legibility with brand distinctiveness.
Iconography & Micro-Elements – Developed a simple icon set and supporting assets for dosage, format, and usage clarity.
Rich Content Pages – Designed informative layouts for digital channels to explain benefits and support consumer trust.
POS & Campaign Toolkit – Built in-store displays, shelf talkers, and digital banners directly aligned with the product branding.
Guidelines – Delivered practical rules so internal teams could apply the identity consistently across packaging, in-store, and digital touchpoints.
Impact & Results
Successful launch
The new branding gave Dr.Max Ibuprofen the credibility and clarity needed to enter the market with confidence, achieving 2.7% sales growth in first 6 months.
Shelf visibility
Unified design and strong visual cues made the range stand out in crowded OTC aisles, driving 4.7% lift in on-shelf recognition or market share.
Cross-channel consistency
Packaging, POS, and digital assets spoke the same visual language, ensuring recognition across every touchpoint and leading to 13% higher campaign recall.
Scalable system
Templates and guidelines enabled rapid rollout of new SKUs and campaigns, cutting design and production time from 12 days to 4.5 hours.
Gallery
DrMax Ibuprofen Brand in Use, Billboard Ad
DrMax Ibuprofen Custom Pain Icons
Ibuprofen Color Palette Moodboard
Core DrMax Ibuprofen Icons
DrMax Ibuprofen Product Family Render
DrMax Ibuprofen Brand in Use, Collaterals
DrMax Ibuprofen Brand in Use, Led Urban Billboard
