Neuron Soundware
Client
Neuron Soundware — AI Diagnostics for Industrial Machinery, Prague
Role
Creative Direction, Visual Identity, Brand System Design
Services Delivered
Project Website
https://www.neuronsw.com
Design Challenge
Neuron Soundware’s old identity suffered from three weaknesses:
Overly technical
leaned on engineering jargon but lacked human connection.
Outdated look
dull colors, crowded illustrations, cluttered decks, and a logo that no longer fit the company’s growth.
Inconsistent presence
mismatched visuals across website, product UI, decks, and trade-show materials, often unpleasant and off-sector.
Approach
The rebrand balanced continuity with progress: keeping Neuron Soundware recognizable while modernizing its identity to meet the expectations of global clients and partners.
Logo System — The bar-chart emblem was refined into a minimal mark referencing sound waves and precision engineering. Paired with a Gotham wordmark, it preserves continuity while gaining sharper authority. Variants (portrait, landscape, wordmark-only, pictogram) ensure consistency across decks, dashboards, trade-show materials, and the website.
Color System — The red/black palette was replaced with a blue spectrum to meet global expectations of trust and precision. Accent tones add energy and differentiation while maintaining accessibility in digital contexts.
Unified Assets — New iconography, imagery, and templates replaced mismatched visuals. Investor decks, website, and product touchpoints now share a cohesive system that reduces inconsistency and strengthens credibility.
Website & Decks Redesign — The company website and investor presentations were rebuilt from the ground up to deliver clear messaging, improved readability, and visual alignment with the new brand system.
Impact & Results
Enhanced investor confidence
Redesigned decks and a unified visual system improved clarity in presentations, strengthening trust during funding and partnership discussions.
Unified presence
Cohesive assets across website, product UI, investor decks, and trade-show materials replaced the patchwork of mismatched visuals.
Operational efficiency
New templates and guidelines reduced design inconsistencies, cutting preparation time for presentations and marketing materials.
Credibility and Global positioning
The rebrand moved Neuron Soundware beyond a “startup look,” positioning it as a mature deep-tech brand. This shift supported international expansion and contributed to securing new global partnerships within the first year.
Gallery
Neuron Soundware Brand Manual
Neuron Soundware Website Mobile
Neuron Soundware Full Landscape Logo Construction
Neuron Soundware Iconography Blueprint
Neuron Soundware Digital Brand Deck
Neuron Soundware Brand in Use
Neuron Soundware Billboard in Prague Subway
